Yoodo offers fully digital mobile service, and lets you customise your Data, Voice and SMS in 1 simple app. We were called upon for our full suite of branding services to create and position the brand from the ground up, from naming to launch and strategies for managing and engaging digital-savvy consumers.
Our integrated marketing campaign kicked off with a launch video that announced to Malaysians the true power of choice was finally in our hands.
Before the launch we engaged with influencers relevant to our target audience with a special surprise.
We collaborated with sponsors to curate and create a personalised Yoodo kit that helped us increase talkability and leverage these influencers’ word-of-mouth promotion, allowing us to build closeness with our audience.
Content was broken up into multiple pillars and phases, beginning with a focus on the brand’s USPs and how-to videos to familiarise users with all the services and functions available in the Yoodo app.
Yoodo is a community-based, user-centric brand, guided by the tagline ‘you do it better’. We aimed to create an active user community who would eventually become our staunchest brand ambassadors and evangelists.
High brand recall during the campaign period has contributed to:
VTR on YouTube against telco industry benchmark of 30%
total engagement on Facebook (within 2 months)
app downloads (within 2 months)
total impressions gained online
VTR on YouTube against telco industry benchmark of 30%
total engagement on Facebook (within 2 months)
app downloads (within 2 months)
total impressions gained online
